Your identity


“The people in the advertising industry know very well that in order to sell things, that people don’t really need. they must convince them that those things will add something to how they see themselves or are seen by others; in other words, add something to their sense of self. They do this, for example, by telling you will stand out form the crowd by using this product and so by implication be more fully yourself. In so many cases you are not buying a product but an ‘identity enhancer.’“ Eckart Tolle


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