New Earth online Class – chapter 2

Standard
OPRAH WINFREY: I love when you say, “The people in the advertising industry know very well that in order to sell things, that people don’t really need. they must convince them that those things will add something to how they see themselves or are seen by others; in other words, add something to their sense of self. They do this, for example, by telling you will stand out form the crowd by using this product and so by implication be more fully yourself. In so many cases you are not buying a product but an ‘identity enhancer.’
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s